Get To Know Meow Avenue!

Get to know more about Meow Avenue, the cat lady and of course the cats!

The Beginning!

Let’s rewind to 2020. Yes, that year. The one with sourdough starters, endless lockdowns, and a suspicious amount of time spent rearranging furniture just to feel something.

One afternoon, while the world outside was on pause, our resident cat lady Rebekah found herself wondering how to pass the time beyond video games and yet another apartment makeover. Then it happened. A lightbulb moment. A whisker-twitching idea. Why not create something that would bring pure joy to cats? 🐾

Fueled by creativity and a whole lot of love for all things feline, Rebekah got to work. Sketching, dreaming, designing. Six toys were born from that burst of inspiration, and fun fact, they’re still cat favourites today. After plenty of late nights and very serious “testing” by our in-house experts (the cats, obviously), those ideas became something real.

And just like that, purrfection had a name. Meow Avenue officially opened its doors on November 9th, 2020. The rest, as they say, is history… with more catnip, feathers, and happy paws than we ever imagined. 😺✨

The Early Years!

As we continued to grow our little toy shop, we leaped to rebrand into an exclusive all-you-can-find cat shop! So not only were we designing some of the best and fun toys for your feline pals, we always wanted to have all the best treats, accessories and even gifts for the cat lovers!

So we went from Meow Avenue Toy Shop to Meow Avenue Cat Store!

Expanding our amazing collection, bringing seasonal toys, creating unique orders and just so much happiness!

We even got to work with some amazing brands and bring a mixture of our visions and theirs to life with our old and new fur friends!

But that wasn't all we wanted to do!

Giving Back!

One thing about Rebekah is that if she could have every kitten & cat looking for their forever home, she would do so in a heartbeat!

So with a growing social media presence, new fur friends across the world and the ability to help bring awareness, Rebekah decided to give back to the one place that gave her and her family two purrfect memories!

The RSPCA South Ridge holds an important place in Rebekah's heart as two of her cats growing up were adopted from there; Poohbear & Pandora!

So every Christmas and her own birthday (July) Rebekah has created the toy & meal donation.

Every order that is placed, a toy or a box of food will be donated in the name of the order placed.

Now she knows it doesn't fix the issue 100% but bringing awareness to those feline pals who looking for their forever homes is just the beginning of Rebekah's mission!

The Future!

As with any small business, there are highs and, of course, lows. Yes, they have been experienced here, BUT we are still here for all our fur friends and cat lovers!

So, we are making a few tiny, purrfect changes for the early parts of 2026, but overall, 2026 is all paws on deck for you! 🐾🐾

Meet The Experts!

Before any product earns a spot on our shelves, it must pass the ultimate test… approval from Meow Avenue’s very own panel of experts. 🐾

Each toy is sniffed, pounced on, bunny-kicked, dragged across the floor at 3am, and thoroughly judged by our resident feline critics. If it doesn’t spark zoomies, spark curiosity, or survive a proper wrestle session, it simply doesn’t make the cut.

Only the toys that deliver maximum fun, tail flicks, and repeat play sessions are crowned cat-approved and allowed into the Meow Avenue lineup. Tough job, but someone’s got to nap between quality control shifts. 😺✨

Monster

Co- CEO

Age: 9

Hobbies: Being grumpy, naps and keeping Milo in line

Missy

Co- CEO

Age: 8

Hobbies: Blanket suckles, treat connoisseur, queen of the house

Milo

Chaos in Charge

Age: 2

Hobbies: Annoying Monster & Missy, a tad dramatic, likes walks on his harness

Snowball

Twin 1- Stealth Mode

Age: 7

Hobbies: Sleeping, using his twin as a cushion, watcher of the birds

Munchkin

Twin 2 - Small But Mighty

Age: 7

Hobbies: Looking pretty, lizard catcher, Snowballs pillow

Tabby

Expert Hunter

Age: 3

Hobbies: Hunting, posing in the cat tree, stealing all the cat toys

Gone But Not Forgotten!

To our cherished fur friends of the Meow Avenue family, you will forever hold a place in our hearts and pawprints in our story. Always remembered, always loved. 🐾💖

Poohbear 🧡

2004 - 2023

Peanut 🧡

2007 - 2023

Tinks 🧡

2025